**From:** Somchai Rattanapong <somchai@baansuanhotels.co.th> **Subject:** Guest experience and property performance analysis Good morning, I am Somchai Rattanapong, Director of Operations for Baan Suan Hotels. We operate five boutique properties across Thailand -- two beach resorts, one city hotel, one cultural property, and one nature retreat. I have a data problem. Three separate systems, three separate exports, no unified view. Our booking system gives me reservations and rates. TripAdvisor and Booking.com give me guest satisfaction scores. Each property manager sends monthly revenue summaries in whatever format they prefer. The board meets quarterly and every time they compare Koh Samui revenue to Chiang Mai and draw conclusions. But Koh Samui has 40 rooms at premium rates and Chiang Mai has 25 rooms at mid-range rates in a completely different market. The comparison is meaningless without adjustment, but I don't have the analysis to prove it. What I need: combine these three data sources, give me a fair property comparison that accounts for market differences, and tell me which guest satisfaction differences are real versus statistical noise. I've been in hospitality for twenty years and I have strong instincts about our properties, but instinct is not what the board responds to. I've exported the three datasets and will share them once we agree on approach. Best regards, Somchai Rattanapong