> **From:** Marco Quispe <marco@cumbreadventures.bo> > **Subject:** Need help with our booking page test results > > Hola! > > I'm Marco, I run Cumbre Adventures here in La Paz. We do mountain biking on Death Road, trekking in the Cordillera Real, climbing Huayna Potosi, paragliding -- all the adrenaline stuff. 15 people on the team, we've been going for seven years. > > So we have a situation. Two months ago we redesigned our online booking page. My web developer convinced me to run what he called an "A/B test" -- half the website visitors see the old page, half see the new one. We ran it for 60 days and now I have the data. > > The new page has a higher booking rate overall, which should be good news. But my operations manager noticed that our premium trek bookings dropped during the same period. The high-margin stuff. She thinks the new page is actually losing us money even though it looks better on paper. > > My web developer says the overall numbers are clear, my operations manager says look at the details, and I'm standing in the middle not knowing who's right. > > I exported the data from our booking platform -- every visitor who hit either version of the page, whether they booked, what they booked, how much they paid, and where they came from. About 4,200 visitors total. > > Can you look at this properly and tell me what's actually going on? > > Marco > > PS -- If you've never been to Bolivia, the Death Road bike ride is something else. But that's a conversation for another time