> **From:** Diego Vargas <diego@movimientofitness.cr> > **Subject:** Dashboard for our gym chain -- need help! > > Hey! > > Diego here, founder of Movimiento Fitness. We run four boutique fitness studios in Costa Rica's Central Valley -- two in San Jose, one in Escazu, one in Heredia. Group classes, personal training, monthly memberships. About 2,400 active members across all locations. > > I need a proper dashboard. Right now I have four spreadsheets that my location managers send me every Monday and I spend two hours stitching them together in Google Sheets. It's not sustainable -- we're opening a fifth location next year and I can't add another spreadsheet to the pile. > > What I want: a dashboard that shows me all four locations at a glance. Memberships, revenue, retention, class attendance. I want to compare locations and spot problems early. My investors get monthly reports and right now those reports are manual -- I want to just pull the numbers. > > I've attached a single export from our gym management software (FitPro) -- it covers all four locations, 12 months, about 15,000 rows. The data includes member sign-ups, cancellations, class bookings, and revenue transactions. There's a location column, a member_id, and date fields for everything. I also attached our membership type definitions (unlimited, 8-class, 4-class, drop-in). > > The one metric I really care about is retention -- how many members stick around. We're decent at getting people in the door but terrible at keeping them past three months. > > Let me know what else you need from me. I'm usually pretty fast on email. > > Pura vida! > Diego **Suggested message button options:** 1. "Hi Diego, thanks for the data export. A few questions before I start -- can you tell me about any differences in pricing or setup between your four locations?" 2. "Hey Diego! I've read your email. I'll start by profiling the data to see what's there. I'll follow up with questions." 3. "Diego, got the export. Quick question -- when you say 'retention,' do you mean members who stay on any plan, or members who keep their original plan?"