**From:** Naledi Khumalo <naledi@khumaloandgrain.co.za> **Subject:** Sales analysis help Hi there, I'm Naledi — I run a furniture workshop here in Cape Town called Khumalo & Grain. We've got about eighteen people in the workshop now — started with just me and two joiners, but we've been growing steadily. We make handcrafted hardwood furniture: dining tables, shelving units, desks, and custom pieces. Right now we sell through three retail partners (Weylandts, @home, and a smaller gallery in Stellenbosch), through direct commissions from Instagram and word of mouth, and we've started selling smaller pieces online through our website. Here's my problem: I have a sense of which channels work, but I can't prove it. Revenue is up, but between retail commissions (35-45%), shipping costs on the online stuff, and the time I spend on direct commissions, the picture isn't clear enough to make decisions on. What I want is someone to go through this and tell me: which channel is actually most profitable? Which products should I focus on? Are there patterns I'm missing? I don't need anything fancy — I need answers I can use to plan next year. My bookkeeper put the data together for you — twelve months of sales, everything we sold, which channel, prices, costs, delivery. She also wrote up a guide to what all the columns mean. I've attached both. Let me know if anything doesn't make sense. Thanks, Naledi PS — If you look at the timber_source column, ignore it for now. That's for my own tracking. Unless it turns out to matter, then tell me!